Tap AdsTap Ads

For brands and media agencies

Reach your customers where they shop, dine and pay.

Tap Ads is a new digital out-of-home channel which displays advertising on the customer-facing screens of POS systems and payment terminals. Tap places your brand in front of your customers whether they're out for their morning coffee, their grocery top up, sushi with the kids or drinks with friends.

Enquire nowSee how it works

Why it works

Most advertising gets skipped, scrolled past or glanced at. This is a screen the customer is already looking at, at the moment they are paying.

15-30 seconds dwell time
The average time a customer spends at the counter placing an order.
Targeted
Pick the locations and areas your customers visit.
Brand safe
No feeds, no trolls, no unpredictable comments.
Frequency
Regulars come back to the same counter, day after day, week after week.
Captive
Full screen while they wait to order. No scrolling, no skipping, no ad-blockers.
Trackable
Impressions* come from verified in-store transactions.

Where your ads run

Target your customers by specific locations, suburbs, merchant types and demographics, or run a nationwide campaign at all participating locations. Your ads appear, front and centre, on the customer-facing display, all day, every day.

A Tap ad running on a Square point-of-sale customer display
On a Square POS
A Tap ad running on a Lightspeed point-of-sale customer display
On a Lightspeed POS
A Tap ad running on a Zeller payment terminal screen
On a Zeller terminal
A Tap ad running on a Tyro payment terminal screen
On a Tyro terminal

Merchant categories

  • Cafés
  • Bakeries
  • QSR & Takeaway
  • Bars & Pubs
  • Casual Dining
  • Fashion
  • Sports & Outdoor
  • Health & Fitness
  • Hair & Beauty

Campaign examples

How advertisers across telco, automotive, streaming, banking and retail put Tap to work.

Vantage Mobile

Telco - new plan launch

Target
150 cafés & retail, national
Duration
28 days
Est. impressions
~1,470,000

Meridian Motors

Luxury Automotive - EV launch

Target
40 fine-dining restaurants, Sydney
Duration
14 days
Est. impressions
~196,000

Streamhouse

Streaming - new series

Target
90 bars & pubs, metro
Duration
10 days
Est. impressions
~315,000

Northbank

Banking - everyday account

Target
60 cafés, Brisbane & Perth
Duration
45 days
Est. impressions
~945,000

Illustrative examples. Impressions are estimated at around 350 per location per day, though this will vary by location and day of week. What a campaign costs depends on the locations you book and how long you run - talk to us for a quote.

How it works

  1. Tell us who you want to reach

    Locations, suburbs, merchant categories, or a nationwide run. We come back with what is available.

  2. Send us your creative

    We give you the specs for the placements you have booked, then review the artwork within three business days.

  3. Your campaign goes live

    Your ad runs full screen on every screen you booked, all day, for as long as you booked it.

Minimum booking is two weeks and one location.

Talk to us

Tell us who you want to reach and we'll come back with what's available and what it costs.

By submitting this form you authorise Tap Ads to contact you about advertising. You can ask us to stop at any time.

Prefer email? Reach us at advertisers@tapads.com.au.

*An impression is one transaction completed at a participating location while your campaign is running; transaction numbers are daily averages and vary by location, category and day of week. Campaign delivery is indicative - the number of participating locations and trading days can vary, and while we make every effort to deliver your campaign as booked we cannot guarantee it. Any undelivered days are credited. Minimum booking two weeks and one location.